How Casinos Use Smell To Hack Your Brain

How Casinos Use Smell To Hack Your Brain

Everything in a casino is designed to get you to spend more - including how they smell. Learn about how they use finely tunes scents to evoke memory and emotion that get you to play more. Cheddar examines how casinos use scent to tap into your me...
Cheddar

More Shows by Cheddar

How Expanding Bike Lanes Can Actually Decrease Traffic

How Expanding Bike Lanes Can Actually Decrease Traffic

Common sentiment is that expanding the amount of space that is dedicated to bike lanes would increase congestion and automobile traffic. We take a look at some studies that indicate this may not be the case, and that expanding bike lanes may actua...
The Hack That Wreaked Havoc on Hollywood

The Hack That Wreaked Havoc on Hollywood

In 2014, Sony Pictures Entertainment was hacked by a group of cyber-criminals who called themselves “The Guardians of Peace”. The hackers stole 100 terabytes of private data from the film studio and leaked it online for the whole world to see. In ...
The Scariest Movie Sounds You Can't Hear

The Scariest Movie Sounds You Can't Hear

Sound is a vital element of any film. But what about sounds you can't hear? In this video, Cheddar Explains how sub-bass sounds, and infrasounds can be used to mess with the human body - from discomfort, to straight-up anxiety.
13mins
The Unforseen Issue With Skyscraper Canyons

The Unforseen Issue With Skyscraper Canyons

Have you ever walked down a city street in the winter and almost been blown off your feet by freezing wind? Well, it's the result of man-made street canyons. Towering buildings lining city avenues cause conditions like elevated temperatures, wind ...
5mins
How an Unlikely Logo Helped Save a Broken City

How an Unlikely Logo Helped Save a Broken City

It's hard to go one block in New York City without seeing the I Heart New York logo on a building, in a window, or on a T-Shirt. Cheddar Explains how famous graphic designer Milton Glaser's artwork transformed New York City and advertising.
How TJ Maxx is Thriving in the Retail Apocalypse

How TJ Maxx is Thriving in the Retail Apocalypse

With the rise of online shopping, retailers have been closing brick & mortar stores at such a high rate that the trend has its own name: the retail apocalypse. While Sears filed for bankruptcy and Macy’s, JC Penney, J Crew, and the Gap are scrambl...
The Font That Makes Everyone Read Faster

The Font That Makes Everyone Read Faster

Since its inception the art of typography was very much that: an art form. New fonts were designed to suit a mood, match a message, or to better catch your eye. But today, it’s becoming a science. Recently, an educational therapist and typographer...
7mins
Malls Of The Future Are Re-Inventing Retail

Malls Of The Future Are Re-Inventing Retail

Malls as we know them are going out of style - but that doesn't mean they're dying. Instead, they're using AI, curated experiences, and more to evolve and fit into the world of tomorrow.